Why Bing Matters for Local SEO: The Overlooked Search Engine Driving Local Traffic
Why Bing Matters for Local SEO When we think of search engines, Google immediately comes to mind. It dominates the global search market with over 90% share. However, dismissing Bing—the search engine owned by Microsoft—can be a costly mistake, especially for businesses focused on local SEO. While Bing’s market share might seem modest compared to Google’s, its influence in local search, voice search, and Microsoft’s ecosystem makes it a valuable channel for businesses that want to maximize online visibility. In this article, we’ll explore why Bing matters for local SEO , the unique opportunities it offers, and how businesses can optimize for it effectively. 1. Bing’s Growing Market Share and Unique Audience Although Bing holds a smaller portion of the search market globally (around 8–10%), that still translates to hundreds of millions of users . In the United States, Bing’s reach is particularly strong—it powers Yahoo Search and DuckDuckGo to some extent, meaning your Bing o...